Update from our Original Vintage Skiing Posters page following the recent Christie’s Ski Sale (January 2014):
Skiing posters, like many advertising posters, were originally produced to entice holiday-makers and winter thrill-seekers to resorts and alpine areas. The early- to mid-century skiing posters were often designed by notable artists of the time and are colourful, dynamic, glamorous, nostalgic and stylish, sometimes also fun and quirky. The ones that survived now make for a good investment, ideal for decorating chalets and “back home” as a stunning reminder of a memorable ski trip. Christie’s hosts an annual ski auction every January and has recently seen an increase in popularity and demand for these eye-catching, unique designs.
The Antiques Trade Gazette commented on the 2013 record-breaking results seen in the annual Christie’s ski auction: “What better way to relive that exhilarating ski holiday in the Alps than an eye-catching vintage poster of a breath-taking mountain view or athletic skier’s descent through perfect white powder?… The fact that so few have survived adds to their value and attraction. In general, a poster with plenty of decorative appeal showcasing a prestigious resort, such as a Swiss or French one, will be the most sought-after. Often style, rarity, artist and condition are of secondary importance to the buyer. Yet, as is the case with many collectors, they choose to buy simply because they love a particular poster, and…buyers should also have an appreciating asset… Selling rates and prices have climbed consistently in recent years…” (pp6-7, issue 2079, 23/1/13)
Following Christie’s most recent ski auction (22/1/14), Nicolette Tomkinson, Director and Head of Department commented: “We are very pleased with the results of the 16th annual Ski sale at Christie’s which remains the only dedicated auction of its type in the world. The finest examples of vintage ski posters were highly sought-after, in particular for the section of Swiss posters, led by Emil Cardinaux’s poster of Zermatt which sold for £21,250. There was fierce competition for posters depicting resorts in Italy, Switzerland and Austria, many of which are now en route to decorate chalets across the globe.” The Antiques Trade Gazette added that, despite some of the high prices achieved, “posters priced below £1,000 can still make a striking addition to any modern decor” and that “vintage ski posters are packed with decorative appeal…little wonder then that this has become such a popular area of the vintage posters market, gathering momentum for quite some time now and attracting an ever-growing collector base. The appeal combines nostalgia for the ‘golden age’ of travel.” (pp8-9, issue 2127, 8/2/14)
Katherine Higgens commented on Christie’s 2012 Ski Sale in Homes and Antiques: “Conjuring snowy peaks and the glamour of apres ski, it’s no wonder vintage ski posters are whooshing out of the salesrooms… Launching into the ski poster market is easier than you might think. A good starting point is to focus on locations you have visited. After that, what you select is governed by how much you want to spend… Posters for popular resorts tend to be the most expensive.”
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AntikBar is a Member of the International Vintage Poster Dealers’ Association (IVPDA), the London Art Deco Society (LADS) and The Association of Art and Antiques Dealers (LAPADA).