In the Spotlight – Smirnoff “The Effect is Shattering”
These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote the vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign’s risky innuendos, Avocado Sweet observes: “Substitute the word ‘heroin’ for ‘Smirnoff’ and it still makes sense.”)
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